Jimmy’s Auto
Jimmy’s Auto, a single-location independent dealership in Minnesota, needed a way to generate consistent leads without overspending. With just $9,000 in total ad spend, they turned to us for a smarter approach to online advertising.
Case Study: High-Quality Leads, Big Impact on a Modest Budget
Challenges
• Small inventory meant every lead needed to count
• Limited budget for marketing
• Needed exclusive leads that wouldn’t be shared or resold
• Hitting monthly sales goals without overloading the team
Solutions
• Developed lead-focused campaigns tailored to Jimmy’s inventory and market
• Created all video, graphic, and copy assets in-house to keep costs low and quality high
• Sent traffic to a high-converting landing page to maximize lead capture
• Ensured every lead was 100% exclusive to Jimmy’s Auto
Results
• Over 1,100 exclusive leads generated
• $8 average cost per lead
• Month-after-month sales goals consistently hit
• Zero shared leads — every opportunity went directly to their team
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