Northwest Indiana Auto Finance

Case Study: Dominating the Market with Systemized Growth

Challenges

• Competing in a crowded market
  
  
• Launching and driving traffic to a new location
  
  
• Managing marketing across multiple rooftops
  
  
• Filtering serious buyers from casual leads
  
  

Solutions

• Built over 150 creative ads (carousels, video, static, catalog) to consistently refresh the campaigns and avoid fatigue
  
  
• Generated 90%+ of inbound traffic for the new location through Meta and Google Ads
  
  
• Installed a unified system across locations to simplify lead management
  
  
• Used landing pages and our call center to pre-qualify leads and hand off only serious buyers to the sales team

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Client Results (Last 6 months)

• 5,000+ leads and 3,000 credit applications generated
  
  
• Over 90% of online traffic driven by ads
  
  
• More than half of all dealership sales attributed to our campaigns
  
  
• Reduced workload for sales staff by filtering and qualifying leads before handoff

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